/

is a platform for parametric design in graphic design. It documents the work of students and teachers at the Department of Design at Hamburg University of Applied Sciences (HAW), who are investigating the significance of the system as a conceptual model and design method under the title “Parametric Design in Graphic Design.”

Design is less about intuitive, even ingenious “strokes of genius” and more about a holistic and rule-based (systemic and systematic) process of gaining knowledge and shaping form. It is becoming increasingly important to be able to design dynamic systems that both guide and inspire the design process.

Parametric design refers to this design in and of systems—with rules, their modes of operation, and systematic manipulability. The research project, led by Prof. Heike Grebin, is an integral part of teaching and aims to raise awareness of design as a performative process.

Play the System brings together selected study projects in which the system plays an important role as a design method – whether analog or digital. The works are created in a fruitful symbiosis of theory, design, and technology. Socially relevant issues and positions from philosophy, art, and avant-garde design from around 1900 to the present day are repeatedly discussed.

Play the System is an invitation to become aware of the systemic competence of graphic design and to gain the maturity to use the tools of digital design critically.

Press F to search
Play the System / Projects /

p278 Overview

Imagine our Earth from space, bright blue and surrounded by darkness. Then move on to the other planets. You see Mars, Jupiter, Saturn, Uranus, Neptune, and Pluto. The Milky Way becomes smaller and smaller. You pass other galaxies and look around you. You leave the local group and dive further and further in. Don't think about what you see, but feel your way into the situation. No language on earth can express what you are observing at this moment. You are floating through space, and it feels familiar. You are an accumulation of molecules that go back to the formation of the stars. You are connected to everything, even to the asteroid floating through the cosmos next to you. And now come back to earth, become aware of your surroundings again. Are state borders, nationalities, political or religious disagreements really relevant?

In his work, Maximilian Neretin addresses the Overview Effect. Astronauts report that simply looking at earth from space gives them a different view of life. They feel deeply rooted to the earth. Borders, nationalities, and political disputes are no longer relevant from above. Many of the astronauts feel the need to build a planetary society that works together to counteract the climate crisis and protect the fragile-looking earth.