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is a platform for parametric design in graphic design. It documents the work of students and teachers at the Department of Design at Hamburg University of Applied Sciences (HAW), who are investigating the significance of the system as a conceptual model and design method under the title “Parametric Design in Graphic Design.”

Design is less about intuitive, even ingenious “strokes of genius” and more about a holistic and rule-based (systemic and systematic) process of gaining knowledge and shaping form. It is becoming increasingly important to be able to design dynamic systems that both guide and inspire the design process.

Parametric design refers to this design in and of systems—with rules, their modes of operation, and systematic manipulability. The research project, led by Prof. Heike Grebin, is an integral part of teaching and aims to raise awareness of design as a performative process.

Play the System brings together selected study projects in which the system plays an important role as a design method – whether analog or digital. The works are created in a fruitful symbiosis of theory, design, and technology. Socially relevant issues and positions from philosophy, art, and avant-garde design from around 1900 to the present day are repeatedly discussed.

Play the System is an invitation to become aware of the systemic competence of graphic design and to gain the maturity to use the tools of digital design critically.

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p320 Skim read

Carla Moje examined the flow of reading and thus also the cross-references and navigation. In the collection of texts, she noticed topics that are addressed in several texts. She therefore compiled selected text passages that relate to each other and thus form the basis for the cross-references.

The website consists of two independently scrollable pages—left/black and right/red. She uses this division to distinguish between the two different collections and highlight the references. Black establishes a connection to the main text. Red, on the other hand, connects to all content that can be linked from the main text—the specific topics, notes, and bibliography. The use of hyperlinks makes it easier to navigate through the texts and offers a pleasant change from the familiar endless scrolling through a book.

In line with the idea that everyone should be able to print out the website at home, her print product is in the standard A4 format. In addition, she has distinguished the references by using different font styles instead of different colors. This means that the two-part structure of the publication with its cross-references remains visible even in black and white print.