/

is a platform for parametric design in graphic design. It documents the work of students and teachers at the Department of Design at Hamburg University of Applied Sciences (HAW), who are investigating the significance of the system as a conceptual model and design method under the title “Parametric Design in Graphic Design.”

Design is less about intuitive, even ingenious “strokes of genius” and more about a holistic and rule-based (systemic and systematic) process of gaining knowledge and shaping form. It is becoming increasingly important to be able to design dynamic systems that both guide and inspire the design process.

Parametric design refers to this design in and of systems—with rules, their modes of operation, and systematic manipulability. The research project, led by Prof. Heike Grebin, is an integral part of teaching and aims to raise awareness of design as a performative process.

Play the System brings together selected study projects in which the system plays an important role as a design method – whether analog or digital. The works are created in a fruitful symbiosis of theory, design, and technology. Socially relevant issues and positions from philosophy, art, and avant-garde design from around 1900 to the present day are repeatedly discussed.

Play the System is an invitation to become aware of the systemic competence of graphic design and to gain the maturity to use the tools of digital design critically.

Press F to search
Play the System / Projects /

p297 Rage Against

“The time index of all experience has changed. Transit has become a principle; the flâneur's going into the world has given way to zooming in, to accelerating, to condensing complex relationships into pictograms, signals, effects that come across as the visualization of impulses of pleasure and displeasure. Our form of existence is speed. That is the therapeutic aspect of life in the smartphone medium. We are waking up in the golden age of the restless and will be able to say: When we stepped out onto the streets in the cities, the battle for our attention had already begun. The facades shouted at us, the naked people ensnared us in the shop windows, there was always something flattering and flattering that wanted to please us more than anything else in the world. Everything close-up, everything in its most extreme form, and us in between, the embattled, the embattled.” — Roger Willemsen.[*]

This work discusses supposed technologies of redemption consisting of candy-sweet fairy tales and bitter violence.