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is a platform for parametric design in graphic design. It documents the work of students and teachers at the Department of Design at Hamburg University of Applied Sciences (HAW), who are investigating the significance of the system as a conceptual model and design method under the title “Parametric Design in Graphic Design.”

Design is less about intuitive, even ingenious “strokes of genius” and more about a holistic and rule-based (systemic and systematic) process of gaining knowledge and shaping form. It is becoming increasingly important to be able to design dynamic systems that both guide and inspire the design process.

Parametric design refers to this design in and of systems—with rules, their modes of operation, and systematic manipulability. The research project, led by Prof. Heike Grebin, is an integral part of teaching and aims to raise awareness of design as a performative process.

Play the System brings together selected study projects in which the system plays an important role as a design method – whether analog or digital. The works are created in a fruitful symbiosis of theory, design, and technology. Socially relevant issues and positions from philosophy, art, and avant-garde design from around 1900 to the present day are repeatedly discussed.

Play the System is an invitation to become aware of the systemic competence of graphic design and to gain the maturity to use the tools of digital design critically.

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p300 Recharge

The alarm clock rings. And once again I'm woken up far too early, unable to get the rest my body so desperately needs within 5 hours. Even if I spend my only day off in bed until the sun goes down again, I don't have enough energy for the next 40-hour week. I demand more and more from my body and give nothing back. But what am I supposed to do when even the last reserves are burnt and there is nothing left? When daily processes such as walking, eating, or even speaking are no longer effortless, but become a challenge? Where do I set my limits? How do I organize my energy so that my studies, job, relationships, fun, and relaxation are not neglected? Constant exhaustion and effort turn life into a joyless ordeal. When even fun becomes a task that needs to be mastered, a radical change is needed.

In her project, Saige Hippeli explores how we can draw boundaries to prevent overload. In her poster series, she focuses on the consequences of overwork. It is intended as a commentary rather than a solution. Boundaries must be set and adhered to. A healthy life requires a re-evaluation: Mental and physical health must come first, not performance. She demands not demanding anything to stop over-demanding yourself!