/

is a platform for parametric design in graphic design. It documents the work of students and teachers at the Department of Design at Hamburg University of Applied Sciences (HAW), who are investigating the significance of the system as a conceptual model and design method under the title “Parametric Design in Graphic Design.”

Design is less about intuitive, even ingenious “strokes of genius” and more about a holistic and rule-based (systemic and systematic) process of gaining knowledge and shaping form. It is becoming increasingly important to be able to design dynamic systems that both guide and inspire the design process.

Parametric design refers to this design in and of systems—with rules, their modes of operation, and systematic manipulability. The research project, led by Prof. Heike Grebin, is an integral part of teaching and aims to raise awareness of design as a performative process.

Play the System brings together selected study projects in which the system plays an important role as a design method – whether analog or digital. The works are created in a fruitful symbiosis of theory, design, and technology. Socially relevant issues and positions from philosophy, art, and avant-garde design from around 1900 to the present day are repeatedly discussed.

Play the System is an invitation to become aware of the systemic competence of graphic design and to gain the maturity to use the tools of digital design critically.

Press F to search
Play the System / Projects /

p387 Travel Journal

Alexander von Humboldt attempted to reproduce every single detail correctly and place it in a larger context. It was important to him to make the resulting areas of knowledge accessible to the public. His research was recorded and systematized down to the smallest detail. The documentation was so extensive that Humboldt was unable to catalogue all his travel reports and samples until the end of his life. The publications that he was able to publish, however, are characterized by the fact that not only the descriptive word, but also the depiction of objects and facts through engravings and tables took up a lot of space.

The design concept of this catalogue was derived from Alexander von Humboldt's way of working. The separation of text and illustrations into two books creates an equivalent space for both. The text and illustration sections refer to each other. The two books share a spine and thus become one object. This unusual binding makes the catalogue seem endless—a metaphor for the enormous scope of Humboldt's collections. As a paperback, the book is quickly accessible and can be read anywhere. The small format has resulted in a compact layout. The type area is partly flexible: on the back page, the type width is determined by the marginalia, but the front page seems fixed. The strict justification is only interrupted by the greatly reduced illustrations.