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is a platform for parametric design in graphic design. It documents the work of students and teachers at the Department of Design at Hamburg University of Applied Sciences (HAW), who are investigating the significance of the system as a conceptual model and design method under the title “Parametric Design in Graphic Design.”

Design is less about intuitive, even ingenious “strokes of genius” and more about a holistic and rule-based (systemic and systematic) process of gaining knowledge and shaping form. It is becoming increasingly important to be able to design dynamic systems that both guide and inspire the design process.

Parametric design refers to this design in and of systems—with rules, their modes of operation, and systematic manipulability. The research project, led by Prof. Heike Grebin, is an integral part of teaching and aims to raise awareness of design as a performative process.

Play the System brings together selected study projects in which the system plays an important role as a design method – whether analog or digital. The works are created in a fruitful symbiosis of theory, design, and technology. Socially relevant issues and positions from philosophy, art, and avant-garde design from around 1900 to the present day are repeatedly discussed.

Play the System is an invitation to become aware of the systemic competence of graphic design and to gain the maturity to use the tools of digital design critically.

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p308 Satire and Graphics

Writing is design. Humor is communication, and graphic design is always a visual translation of political and social issues.

Text is not only content, but also idea, form, rhythm, and composition.

This work examines the intersection of satire and graphic design: their interrelationship, their aesthetic principles, and, in particular, the role of female perspectives in satire. Am I visualizing a text or verbalizing an image? How does the timing and typographic hierarchy of a visual punchline work? And what kind of design reduction does a punchline need to be successful?

To this end, the humorous aesthetics of artists such as Klaus Staeck and Barbara Kruger, as well as movements such as the Guerrilla Girls and the emergence of Internet Ugly, are also examined.

The book Ridendo formare verum (Shaping Truth Through Laughter) brings together my own humorous graphics: collages, illustrations, infographics, memes, and word art. It shows how language and images can reinforce each other—and how satire functions as a design practice.

Finally, the work invites communication designers to use conceptual and creative writing as a tool for their design practice. For satire and humor are translations—they seek to decode, entertain, and reveal. Satire translates the complicated into the simple. The painful the bearable. Humor communicates on an emotional level and is therefore considered an integral part of contemporary communication design, not only in this work.