Play the System
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is a platform for parametric design in graphic design. It documents the work of students and teachers at the Department of Design at Hamburg University of Applied Sciences (HAW), who are investigating the significance of the system as a conceptual model and design method under the title “Parametric Design in Graphic Design.”

Design is less about intuitive, even ingenious “strokes of genius” and more about a holistic and rule-based (systemic and systematic) process of gaining knowledge and shaping form. It is becoming increasingly important to be able to design dynamic systems that both guide and inspire the design process.

Parametric design refers to this design in and of systems—with rules, their modes of operation, and systematic manipulability. The research project, led by Prof. Heike Grebin, is an integral part of teaching and aims to raise awareness of design as a performative process.

Play the System brings together selected study projects in which the system plays an important role as a design method – whether analog or digital. The works are created in a fruitful symbiosis of theory, design, and technology. Socially relevant issues and positions from philosophy, art, and avant-garde design from around 1900 to the present day are repeatedly discussed.

Play the System is an invitation to become aware of the systemic competence of graphic design and to gain the maturity to use the tools of digital design critically.

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Play the System Projects /

p328 Starwars and Other Crisis

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How can we create a more just society? Who can afford to be critical? Who can afford to be political? Who can afford to be apolitical? Where should boundaries be drawn? What should a democratic system that can withstand the challenges of the present and future look like? Who determines the narrative of history? When is the next solar eclipse? Why are so many people in power who definitely should not have that power? Why is there so much corruption? Do aid packages get where they need to go? Are some aid organizations a modern form of colonialism? Are there safe spaces? Can things continue like this?

The world is complex and fast-paced. Wars, crises, and debates shape everyday life. With over a hundred questions on all kinds of topics, this work aims to give expression to this feeling of being overwhelmed.