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is a platform for parametric design in graphic design. It documents the work of students and teachers at the Department of Design at Hamburg University of Applied Sciences (HAW), who are investigating the significance of the system as a conceptual model and design method under the title “Parametric Design in Graphic Design.”

Design is less about intuitive, even ingenious “strokes of genius” and more about a holistic and rule-based (systemic and systematic) process of gaining knowledge and shaping form. It is becoming increasingly important to be able to design dynamic systems that both guide and inspire the design process.

Parametric design refers to this design in and of systems—with rules, their modes of operation, and systematic manipulability. The research project, led by Prof. Heike Grebin, is an integral part of teaching and aims to raise awareness of design as a performative process.

Play the System brings together selected study projects in which the system plays an important role as a design method – whether analog or digital. The works are created in a fruitful symbiosis of theory, design, and technology. Socially relevant issues and positions from philosophy, art, and avant-garde design from around 1900 to the present day are repeatedly discussed.

Play the System is an invitation to become aware of the systemic competence of graphic design and to gain the maturity to use the tools of digital design critically.

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p33 Arguing Connects

Nele Ewert observes a declining willingness in society and within herself to engage in discussion with people whose opinions differ from her own. This decline in communication between political positions is fueling increasing polarization in society. In their book How Democracies Die, Steven Levitsky and Daniel Ziblatt observe: “If the collapses of democracies throughout history teach us anything, it is that extreme polarization can be fatal to democracies.”1 To counteract this, it is essential to allow more democratic pluralism of opinion and discussion, and to deal emphatically with other opinions and life situations. It should be noted that this does not have to or should not happen without limits.

The poster series Arguing connects is a plea to promote a culture of debate, normalize disagreement, and seek closeness with people who think differently.

  1. Levitsky, Steven, and Daniel Ziblatt. Wie Demokratien sterben. Translated by Andreas Wirthensohn. Munich: DVA, 2018