Play the System
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is a platform for parametric design in graphic design. It documents the work of students and teachers at the Department of Design at Hamburg University of Applied Sciences (HAW), who are investigating the significance of the system as a conceptual model and design method under the title “Parametric Design in Graphic Design.”

Design is less about intuitive, even ingenious “strokes of genius” and more about a holistic and rule-based (systemic and systematic) process of gaining knowledge and shaping form. It is becoming increasingly important to be able to design dynamic systems that both guide and inspire the design process.

Parametric design refers to this design in and of systems—with rules, their modes of operation, and systematic manipulability. The research project, led by Prof. Heike Grebin, is an integral part of teaching and aims to raise awareness of design as a performative process.

Play the System brings together selected study projects in which the system plays an important role as a design method – whether analog or digital. The works are created in a fruitful symbiosis of theory, design, and technology. Socially relevant issues and positions from philosophy, art, and avant-garde design from around 1900 to the present day are repeatedly discussed.

Play the System is an invitation to become aware of the systemic competence of graphic design and to gain the maturity to use the tools of digital design critically.

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Play the System Projects /

p356 The Beauty of Errror

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What is actually wrong? And who decides what is right? The beauty of errror explores the poetic power of error.
In an age in which technological singularity is no longer a mere dystopia but a reality, in which the pursuit of perfection is considered a noble virtue and visual worlds are designed by artificial intelligence, it is essential to recognize error as a valuable aspect. The mistake becomes a necessity as an expression of the humanity of the individual.
The installation consists of an atmospheric network of fragmented interviews with relevant artists (Mark Vernon, Rosa Menkman, Felix Kubin & Marta Zapparoli), alienated video collages and a soundscape of interference artefacts, found footage, field recordings and synthetic sounds. It explores the tension between order and chaos, perfection and imperfection.