Play the System
Information Close

/

is a platform for parametric design in graphic design. It documents the work of students and teachers at the Department of Design at Hamburg University of Applied Sciences (HAW), who are investigating the significance of the system as a conceptual model and design method under the title “Parametric Design in Graphic Design.”

Design is less about intuitive, even ingenious “strokes of genius” and more about a holistic and rule-based (systemic and systematic) process of gaining knowledge and shaping form. It is becoming increasingly important to be able to design dynamic systems that both guide and inspire the design process.

Parametric design refers to this design in and of systems—with rules, their modes of operation, and systematic manipulability. The research project, led by Prof. Heike Grebin, is an integral part of teaching and aims to raise awareness of design as a performative process.

Play the System brings together selected study projects in which the system plays an important role as a design method – whether analog or digital. The works are created in a fruitful symbiosis of theory, design, and technology. Socially relevant issues and positions from philosophy, art, and avant-garde design from around 1900 to the present day are repeatedly discussed.

Play the System is an invitation to become aware of the systemic competence of graphic design and to gain the maturity to use the tools of digital design critically.

DE
EN

Press F to search

Play the System Projects /

p366 The Law of Attraction

DE
EN

In a meritocracy, everyone is expected to play a productive role. This leads to many people falling into a kind of stress spiral, resulting in physical and psychological issues. How can we change our society so that it prioritizes people’s well-being and relieves this pressure to perform? Perhaps through the “law of attraction”? Ever since she was a little girl, Valeria Schriber has watched her family live by the law of attraction, and has always wondered how they manage to go through life without stress. But what is this law and how does it work? It is the philosophy that positive thoughts bring positive results to a person’s life, while negative thoughts bring negative results. It is based on the belief that thoughts are a form of energy and that positive energy attracts success in all areas of life.