Play the System
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is a platform for parametric design in graphic design. It documents the work of students and teachers at the Department of Design at Hamburg University of Applied Sciences (HAW), who are investigating the significance of the system as a conceptual model and design method under the title “Parametric Design in Graphic Design.”

Design is less about intuitive, even ingenious “strokes of genius” and more about a holistic and rule-based (systemic and systematic) process of gaining knowledge and shaping form. It is becoming increasingly important to be able to design dynamic systems that both guide and inspire the design process.

Parametric design refers to this design in and of systems—with rules, their modes of operation, and systematic manipulability. The research project, led by Prof. Heike Grebin, is an integral part of teaching and aims to raise awareness of design as a performative process.

Play the System brings together selected study projects in which the system plays an important role as a design method – whether analog or digital. The works are created in a fruitful symbiosis of theory, design, and technology. Socially relevant issues and positions from philosophy, art, and avant-garde design from around 1900 to the present day are repeatedly discussed.

Play the System is an invitation to become aware of the systemic competence of graphic design and to gain the maturity to use the tools of digital design critically.

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Is there an aesthetic to the ‘festival’ phenomenon that exists independently of time and place, music genre and number of visitors? Can the influence of Woodstock, which is often referred to in the media as the ‘mother of all festivals’, be felt at modern festivals such as MS Dockville? Possible answers to these questions are provided by our collective memory: the images. In this compilation, selected photographs from the Woodstock Festival (1969) and the Hamburg festival MS Dockville (2016) search for connections between the two events. The atlas consists of nine double-folded posters that form a booklet when placed one inside the other. By rearranging the pages, different images can be juxtaposed, and new connections and sensory experiences of the ‘festival’ phenomenon itself can be explored. When unfolded, the eight posters can be put together to form a large picture. The picture provides a collage-like overview and records the state of my research. The ninth poster forms the cover and reveals which picture was taken when and by which photographer.