Play the System
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is a platform for parametric design in graphic design. It documents the work of students and teachers at the Department of Design at Hamburg University of Applied Sciences (HAW), who are investigating the significance of the system as a conceptual model and design method under the title “Parametric Design in Graphic Design.”

Design is less about intuitive, even ingenious “strokes of genius” and more about a holistic and rule-based (systemic and systematic) process of gaining knowledge and shaping form. It is becoming increasingly important to be able to design dynamic systems that both guide and inspire the design process.

Parametric design refers to this design in and of systems—with rules, their modes of operation, and systematic manipulability. The research project, led by Prof. Heike Grebin, is an integral part of teaching and aims to raise awareness of design as a performative process.

Play the System brings together selected study projects in which the system plays an important role as a design method – whether analog or digital. The works are created in a fruitful symbiosis of theory, design, and technology. Socially relevant issues and positions from philosophy, art, and avant-garde design from around 1900 to the present day are repeatedly discussed.

Play the System is an invitation to become aware of the systemic competence of graphic design and to gain the maturity to use the tools of digital design critically.

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Play the System Projects /

p398 Ursula and Albrecht

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This book is a visual biography—the life story of Ursula and Albrecht Paschke. The house at Artur-Brocke-Allee 44, where Ursula and Albrecht have lived for over 50 years, is treated as an autobiographical archive, and their life together rendered visible through the objects it contains. Ursula and Albrecht selected the featured objects themselves. The resulting book shows which of their possessions have a special meaning for them and creates an object-based portrait of the two people. With each new object, the visual impression becomes more comprehensive and concrete. The abundance of objects develops a narrative structure, with the lives of Ursula and Albrecht told silently but eloquently through the selected items.