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is a platform for parametric design in graphic design. It documents the work of students and teachers at the Department of Design at Hamburg University of Applied Sciences (HAW), who are investigating the significance of the system as a conceptual model and design method under the title “Parametric Design in Graphic Design.”

Design is less about intuitive, even ingenious “strokes of genius” and more about a holistic and rule-based (systemic and systematic) process of gaining knowledge and shaping form. It is becoming increasingly important to be able to design dynamic systems that both guide and inspire the design process.

Parametric design refers to this design in and of systems—with rules, their modes of operation, and systematic manipulability. The research project, led by Prof. Heike Grebin, is an integral part of teaching and aims to raise awareness of design as a performative process.

Play the System brings together selected study projects in which the system plays an important role as a design method – whether analog or digital. The works are created in a fruitful symbiosis of theory, design, and technology. Socially relevant issues and positions from philosophy, art, and avant-garde design from around 1900 to the present day are repeatedly discussed.

Play the System is an invitation to become aware of the systemic competence of graphic design and to gain the maturity to use the tools of digital design critically.

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Play the System / Projects /

p3 2D to 3D

Authors

Emma Schmalisch Mona Hallweger Saskia Hess Tabea Mertens

Course

Annoying—Toolkit

Design Disciplines

[Interaction Design] [Typography] [Editorial Design]

Mediums

[Analog] [Digital]

Technologies

[Adobe InDesign] [Digital Print] [HTML] [CSS]

Subjects

[Work] [Design Methods]

Persons

[Tereza Ruller] [The Rodina] [Museum für Kunst und Gewerbe Hamburg]

From 2D to 3D and back. In the exhibition The F*Word, the works of Tereza Ruller, also known for her studio The Rodina, aroused the students' curiosity. Based on her approach of integrating complex themes into design, their workshop study-work-life balance invites students to experiment with design and reflect on life as a designer. The theme is the compatibility of study, work and career in a creative degree program. The group combined this with their research into two- and three-dimensional design, the results of which were documented on a cube and a website.