Play the System
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is a platform for parametric design in graphic design. It documents the work of students and teachers at the Department of Design at Hamburg University of Applied Sciences (HAW), who are investigating the significance of the system as a conceptual model and design method under the title “Parametric Design in Graphic Design.”

Design is less about intuitive, even ingenious “strokes of genius” and more about a holistic and rule-based (systemic and systematic) process of gaining knowledge and shaping form. It is becoming increasingly important to be able to design dynamic systems that both guide and inspire the design process.

Parametric design refers to this design in and of systems—with rules, their modes of operation, and systematic manipulability. The research project, led by Prof. Heike Grebin, is an integral part of teaching and aims to raise awareness of design as a performative process.

Play the System brings together selected study projects in which the system plays an important role as a design method – whether analog or digital. The works are created in a fruitful symbiosis of theory, design, and technology. Socially relevant issues and positions from philosophy, art, and avant-garde design from around 1900 to the present day are repeatedly discussed.

Play the System is an invitation to become aware of the systemic competence of graphic design and to gain the maturity to use the tools of digital design critically.

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Play the System Projects /

p116 Course Catalog 2012

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The color gradient from red to blue that runs through this entire course catalog not only creates a cheerful mood, but also reflects the process-oriented nature of the course. The design is simple to implement, once the color change from page to page—like all other forms of information design—has been programmed.

The parametric system of the publishing tool Curriculum streamlines the entire catalog creation process from data entry to typographic detail. Formatting definitions can be adjusted independently of the database, allowing new design concepts to be created each semester with minimal effort and maximum creative freedom—a seamless integration of data management and design.