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is a platform for parametric design in graphic design. It documents the work of students and teachers at the Department of Design at Hamburg University of Applied Sciences (HAW), who are investigating the significance of the system as a conceptual model and design method under the title “Parametric Design in Graphic Design.”

Design is less about intuitive, even ingenious “strokes of genius” and more about a holistic and rule-based (systemic and systematic) process of gaining knowledge and shaping form. It is becoming increasingly important to be able to design dynamic systems that both guide and inspire the design process.

Parametric design refers to this design in and of systems—with rules, their modes of operation, and systematic manipulability. The research project, led by Prof. Heike Grebin, is an integral part of teaching and aims to raise awareness of design as a performative process.

Play the System brings together selected study projects in which the system plays an important role as a design method – whether analog or digital. The works are created in a fruitful symbiosis of theory, design, and technology. Socially relevant issues and positions from philosophy, art, and avant-garde design from around 1900 to the present day are repeatedly discussed.

Play the System is an invitation to become aware of the systemic competence of graphic design and to gain the maturity to use the tools of digital design critically.

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p411 Why Intersectionality Concerns Us All!

Who are you? / Who am I? / What possibilities do you have? / What possibilities do I have? / Where do you come from? / Where do I come from? / Where do you want to go? / Where do I want to go? / Where can you go? / Where can I go? / What do you get? / What do I get? / What do you look like? / What do I look like? / What do you feel? / What do I feel? / How are you seen? / How am I seen? / What can you do? / What can I do? / What do you believe in? / What do I believe in? / Who believes in you? / Who believes in me? / Who do you want to be? / Who do I want to be? / What are you allowed to do? / What am I allowed to do? / How do you behave? / How do I behave? / What do you love? / What do I love? / Why are you you? / Why am I me? / Why do you have these possibilities? / Why do I have these possibilities? / Why do you come from there? / Why do I come from there? / Why do you want to go there? / Why do I want to go there? / Why can you go there? / Why can I go there? / Why do you get this? / Why do I get this? / Why do you look like this? / Why do I look like this? / Why do you feel like this? / Why do I feel like this? / Why are you seen like that? / Why am I seen like that? / Why can you do that? / Why can I do that? / Why do you believe that? / Why do I believe in it? / Why does who believe in you? / Why does who believe in me? / Why do I want to be like this? / Why do you want to be like this? / Why can you do this? / Why can I do this? / Why do you behave like this? / Why do I behave like this? / Why do you love this? / Why do I love this? / Why are you like this?