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is a platform for parametric design in graphic design. It documents the work of students and teachers at the Department of Design at Hamburg University of Applied Sciences (HAW), who are investigating the significance of the system as a conceptual model and design method under the title “Parametric Design in Graphic Design.”

Design is less about intuitive, even ingenious “strokes of genius” and more about a holistic and rule-based (systemic and systematic) process of gaining knowledge and shaping form. It is becoming increasingly important to be able to design dynamic systems that both guide and inspire the design process.

Parametric design refers to this design in and of systems—with rules, their modes of operation, and systematic manipulability. The research project, led by Prof. Heike Grebin, is an integral part of teaching and aims to raise awareness of design as a performative process.

Play the System brings together selected study projects in which the system plays an important role as a design method – whether analog or digital. The works are created in a fruitful symbiosis of theory, design, and technology. Socially relevant issues and positions from philosophy, art, and avant-garde design from around 1900 to the present day are repeatedly discussed.

Play the System is an invitation to become aware of the systemic competence of graphic design and to gain the maturity to use the tools of digital design critically.

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p125 Designing the World with Communication Design?

Lisa Lenkersdorf’s bachelor’s thesis explores the complexity of design decisions, her own creative stance, and their consequences and influences. Using design theory, she examines how personal convictions and design understanding relate to ecological, economic, social, and cultural developments.
She argues that such reflection fosters awareness of complexity, values, responsibility, collaboration, and dialogue. Can communication design still meet society’s future needs? Should designers actively shape the world around them, as Friedrich von Borries suggests? Must we try to address everything, or is simplification a better path?
To share her insights, Lenkersdorf created a prototype knowledge pool—an ever-growing design canon that visualizes her reflections, creates links between key actors and information, and supports knowledge transfer.