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is a platform for parametric design in graphic design. It documents the work of students and teachers at the Department of Design at Hamburg University of Applied Sciences (HAW), who are investigating the significance of the system as a conceptual model and design method under the title “Parametric Design in Graphic Design.”

Design is less about intuitive, even ingenious “strokes of genius” and more about a holistic and rule-based (systemic and systematic) process of gaining knowledge and shaping form. It is becoming increasingly important to be able to design dynamic systems that both guide and inspire the design process.

Parametric design refers to this design in and of systems—with rules, their modes of operation, and systematic manipulability. The research project, led by Prof. Heike Grebin, is an integral part of teaching and aims to raise awareness of design as a performative process.

Play the System brings together selected study projects in which the system plays an important role as a design method – whether analog or digital. The works are created in a fruitful symbiosis of theory, design, and technology. Socially relevant issues and positions from philosophy, art, and avant-garde design from around 1900 to the present day are repeatedly discussed.

Play the System is an invitation to become aware of the systemic competence of graphic design and to gain the maturity to use the tools of digital design critically.

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p420 World dDsign

Good design is designing, bad design is subjugating. In his book, the philosopher, author, and design theorist Friedrich von Borries writes with meticulous precision about how design and the work of designers contribute to liberating us from the submissiveness that society and design demand of us. The text, which illustrates the theoretical examination of the topic with examples from current design practice, creates hypotheses with calls to action through its reading style. A logic of the manifest emerges in various, increasingly precise hypotheses. More current than ever is the consideration of design as a political practice. This also includes the growing self-image of designers as political actors. Von Borries' hypotheses provide the ideal basis for formulating instructions for designers. Three posters take up the approach and the endeavor in a newly formulated wording and convey this content through stimulating typography, which opens up a further level of content in the animation.