Switzerland owns the world format—a standard for paper format and paper size. What the chemist Ostwald defined as the world format in 1911 was replaced a few years later by the German Institute for Standardization with DIN 476. The opinions in the individual countries were too different, and the differences between the requirements of the industry and the possibilities of the world format system were too great. Switzerland, however, has stuck to it: to this day, the standard size for advertising posters in Switzerland is the world format XIV. At 905 x 128 mm, it is slightly larger than the corresponding DIN A0 format (841 x 1189 mm), but considerably larger than the A1 poster (594 × 841 mm) commonly used in Germany. A self-confident idiosyncrasy that is taken to the extreme in this series—the first, the highest, the largest!