Play the System
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is a platform for parametric design in graphic design. It documents the work of students and teachers at the Department of Design at Hamburg University of Applied Sciences (HAW), who are investigating the significance of the system as a conceptual model and design method under the title “Parametric Design in Graphic Design.”

Design is less about intuitive, even ingenious “strokes of genius” and more about a holistic and rule-based (systemic and systematic) process of gaining knowledge and shaping form. It is becoming increasingly important to be able to design dynamic systems that both guide and inspire the design process.

Parametric design refers to this design in and of systems—with rules, their modes of operation, and systematic manipulability. The research project, led by Prof. Heike Grebin, is an integral part of teaching and aims to raise awareness of design as a performative process.

Play the System brings together selected study projects in which the system plays an important role as a design method – whether analog or digital. The works are created in a fruitful symbiosis of theory, design, and technology. Socially relevant issues and positions from philosophy, art, and avant-garde design from around 1900 to the present day are repeatedly discussed.

Play the System is an invitation to become aware of the systemic competence of graphic design and to gain the maturity to use the tools of digital design critically.

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Play the System Publications /

pb8 Stilvorlagen #9 Upheaval

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The 9th session of the lecture series Stilvorlagen. Design and Society revolves around the theme “upheaval.” The focus here is on digital publishing and the changing role of designers. Do digital media hinder individual forms of expression? Are graphic designers becoming software developers? And what makes these new challenges so exciting?
Our guests Jeremy Abbett, Constant Dullaart, Thomas Castro (LUST), Remco van Bladel, Martha Starke, Beathe Kapfenberger, Stephan Kurz, Kris Lüdemann, Dominik Krebs, and Robin Hinsch (Master Pieces) discuss the challenges that come with the evolving role of graphic design.
Each event is organized and accompanied by a student lecture group. This group is responsible for the conceptual and visual design of the preparation, workshops, posters, installation, interview, and lecture, which are all published as part of a joint publication.
The documentation for Stilvorlagen #9—a complex information and linking system—offers deep insight into all the behind-the-scenes work and design processes. The result is a glued paper block which, despite being printed in black and white, appears strikingly colorful thanks to the variety of paper tones used.