Play the System

/Workshops
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is a platform for parametric design in graphic design. It documents the work of students and teachers at the Department of Design at Hamburg University of Applied Sciences (HAW), who are investigating the significance of the system as a conceptual model and design method under the title “Parametric Design in Graphic Design.”

Design is less about intuitive, even ingenious “strokes of genius” and more about a holistic and rule-based (systemic and systematic) process of gaining knowledge and shaping form. It is becoming increasingly important to be able to design dynamic systems that both guide and inspire the design process.

Parametric design refers to this design in and of systems—with rules, their modes of operation, and systematic manipulability. The research project, led by Prof. Heike Grebin, is an integral part of teaching and aims to raise awareness of design as a performative process.

Play the System brings together selected study projects in which the system plays an important role as a design method – whether analog or digital. The works are created in a fruitful symbiosis of theory, design, and technology. Socially relevant issues and positions from philosophy, art, and avant-garde design from around 1900 to the present day are repeatedly discussed.

Play the System is an invitation to become aware of the systemic competence of graphic design and to gain the maturity to use the tools of digital design critically.
Print or So

p30 / Print or So

 Repetition. Rhythm. Pattern

p31 / Repetition. Rhythm. Pattern

 Construction as Commentary

p40 / Construction as Commentary

 Poster Studies. Analog

p4 / Poster Studies. Analog

 Manifestos. Construction. Digital

p26 / Manifestos. Construction. Digital

 Light. Layers. Typography

p38 / Light. Layers. Typography

 System Font

p35 / System Font

 From 2D to 3D and Back

p56 / From 2D to 3D and Back

 Manifestos. Affirmation. Digital

p3 / Manifestos. Affirmation. Digital

 Type Out Loud. Construction

p52 / Type Out Loud. Construction

 Mount Everest

p16 / Mount Everest

 Transformation

p44 / Transformation

 Layer It!

p6 / Layer It!

 Dis(Order) of Knowledge

p55 / Dis(Order) of Knowledge

 Moving Type

p7 / Moving Type

 Algorithm with Turbo Pascal

p18 / Algorithm with Turbo Pascal

 A Bit of a Workshop

p0 / A Bit of a Workshop

 Sweet Sixteen

p42 / Sweet Sixteen

 Group Picture. Studio

p17 / Group Picture. Studio

 Show the Flag!

p14 / Show the Flag!

 Courage to Rage

p53 / Courage to Rage

 Typography With Attitude

p39 / Typography With Attitude

 Manifestos. Affirmation

p47 / Manifestos. Affirmation

 Humboldt and the Wrath of God

p20 / Humboldt and the Wrath of God

 Chances. Risks. Side Effects

p57 / Chances. Risks. Side Effects

 Typo Basis 3D

p54 / Typo Basis 3D

 Visual Systems

p19 / Visual Systems

 Dream Spaces

p45 / Dream Spaces

 Type & Politics

p46 / Type & Politics

 Hands on Tools. Kinetic Typographic

p23 / Hands on Tools. Kinetic Typographic

 ParaMat (Karl’s Kasten)

p12 / ParaMat (Karl’s Kasten)

 Structure & Movement

p34 / Structure & Movement

 Sound’n’Type

p32 / Sound’n’Type

 Line System

p27 / Line System

 Manifestos. Construction

p49 / Manifestos. Construction

 On Democracy

p11 / On Democracy

 Color. Form. Grid.

p41 / Color. Form. Grid.

 Manifestos. Deconstruction. Digital

p10 / Manifestos. Deconstruction. Digital

 Verbal Intervention

p28 / Verbal Intervention

 Typo Out Loud. Affirmation

p50 / Typo Out Loud. Affirmation

 A Poem as You Like It

p2 / A Poem as You Like It

 Poster Series

p5 / Poster Series

 Type. Space. Motion

p37 / Type. Space. Motion

 Fan Scans for Scan Fans

p13 / Fan Scans for Scan Fans

 Kinetic Experiments

p24 / Kinetic Experiments

 Typography in Space

p21 / Typography in Space

 Karl’s Box

p22 / Karl’s Box

 Type Out Loud. Deconstruction

p51 / Type Out Loud. Deconstruction

 Typography As an Event

p25 / Typography As an Event

 Deconstruction and Feminism

p9 / Deconstruction and Feminism

 Collage as Commentary

p36 / Collage as Commentary

 Theme-Centered Interaction

p43 / Theme-Centered Interaction

 Planned Work

p33 / Planned Work

 Potential Poem

p29 / Potential Poem

 A Workshop for a Workshop

p1 / A Workshop for a Workshop

 Get Fast and Loud!

p8 / Get Fast and Loud!

 Found Poetry

p15 / Found Poetry

 Manifestos. Deconstruction

p48 / Manifestos. Deconstruction