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is a platform for parametric design in graphic design. It documents the work of students and teachers at the Department of Design at Hamburg University of Applied Sciences (HAW), who are investigating the significance of the system as a conceptual model and design method under the title “Parametric Design in Graphic Design.”

Design is less about intuitive, even ingenious “strokes of genius” and more about a holistic and rule-based (systemic and systematic) process of gaining knowledge and shaping form. It is becoming increasingly important to be able to design dynamic systems that both guide and inspire the design process.

Parametric design refers to this design in and of systems—with rules, their modes of operation, and systematic manipulability. The research project, led by Prof. Heike Grebin, is an integral part of teaching and aims to raise awareness of design as a performative process.

Play the System brings together selected study projects in which the system plays an important role as a design method – whether analog or digital. The works are created in a fruitful symbiosis of theory, design, and technology. Socially relevant issues and positions from philosophy, art, and avant-garde design from around 1900 to the present day are repeatedly discussed.

Play the System is an invitation to become aware of the systemic competence of graphic design and to gain the maturity to use the tools of digital design critically.

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Play the System / Workshops /

w22 Layer it!

Under the motto Hands on Tools, each group of students develops a workshop for another group. In this way, five assignments emerge—each exploring the working methods of contemporary designers. Every group passes on its task to another and receives a different one in return.

Inspired by the work of designers Anja Kaiser and Andrea Tinnes, we developed the Layer it workshop to explore the creative potential of layering.
We created a series of graphic sheets based on a nine-grid system, designed in black and white with a strong focus on composition and the interaction of shapes. These sheets can be combined both digitally and analog, forming a growing pool of visual elements that can be recomposed and reused at any time. The goal is not to produce a final image, but to engage in an open, experimental process that celebrates the richness of layering. The workflow is intentionally intuitive—meant to inspire design, not to limit it.