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is a platform for parametric design in graphic design. It documents the work of students and teachers at the Department of Design at Hamburg University of Applied Sciences (HAW), who are investigating the significance of the system as a conceptual model and design method under the title “Parametric Design in Graphic Design.”

Design is less about intuitive, even ingenious “strokes of genius” and more about a holistic and rule-based (systemic and systematic) process of gaining knowledge and shaping form. It is becoming increasingly important to be able to design dynamic systems that both guide and inspire the design process.

Parametric design refers to this design in and of systems—with rules, their modes of operation, and systematic manipulability. The research project, led by Prof. Heike Grebin, is an integral part of teaching and aims to raise awareness of design as a performative process.

Play the System brings together selected study projects in which the system plays an important role as a design method – whether analog or digital. The works are created in a fruitful symbiosis of theory, design, and technology. Socially relevant issues and positions from philosophy, art, and avant-garde design from around 1900 to the present day are repeatedly discussed.

Play the System is an invitation to become aware of the systemic competence of graphic design and to gain the maturity to use the tools of digital design critically.

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Play the System / Workshops /

w16 Get Fast and Loud!

Date

Nov 14, 2022

Course

Participants

Supervision

We'll create a zine – about and with ourselves: quickly, loudly, and intuitively! At six stations, we'll follow the inspiration of various artists and designers and playfully explore their design methods:

→ Glue Sniffer: Collage a self-portrait using whatever materials you have at hand. Inspired by Lynn Hershman Leeson and Linder Sterling.

→ Rah!RAh! REplica: Find an object around you whose shape reminds you of your initials. Trace it, cut it out, and use it later as a stamp. Inspired by Nancy Spero and Amélie Dumont.

→ Any Resemblance: Choose objects from our materials table and stage them with humor or sensuality. Photograph your setup, it can be a portrait, still life, or anything in between. Inspired by Sarah Lucas and I Like Birds.

→ Nothing Can Stop Me: Write down everything that comes to mind in response to the given questions — écriture automatique! Inspired by Jenny Holzer.

→ Jeennifeer’ss Body: Choose your biggest physical (or mental) insecurity and create a humorous illustration that exaggerates or caricatures it. Inspired by Celeste Mountjoy and Moshtari Hilal.

→ Get Loud: Pick an image from the stack, come up with a statement that fits, and place it directly on the image — through collage, drawing, or painting. Inspired by Barbara Kruger.