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is a platform for parametric design in graphic design. It documents the work of students and teachers at the Department of Design at Hamburg University of Applied Sciences (HAW), who are investigating the significance of the system as a conceptual model and design method under the title “Parametric Design in Graphic Design.”

Design is less about intuitive, even ingenious “strokes of genius” and more about a holistic and rule-based (systemic and systematic) process of gaining knowledge and shaping form. It is becoming increasingly important to be able to design dynamic systems that both guide and inspire the design process.

Parametric design refers to this design in and of systems—with rules, their modes of operation, and systematic manipulability. The research project, led by Prof. Heike Grebin, is an integral part of teaching and aims to raise awareness of design as a performative process.

Play the System brings together selected study projects in which the system plays an important role as a design method – whether analog or digital. The works are created in a fruitful symbiosis of theory, design, and technology. Socially relevant issues and positions from philosophy, art, and avant-garde design from around 1900 to the present day are repeatedly discussed.

Play the System is an invitation to become aware of the systemic competence of graphic design and to gain the maturity to use the tools of digital design critically.

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Under the motto “Hands on Tools,” each group of students develops a workshop for another group to delve deeper into the topic. The result is five assignments, each exploring the working methods of contemporary designers. The workshop <em>Fan Scans for Scan Fans</em> focuses on German pop band Blond—whose provocative and socially critical lyrics recall the punk movement of the 1970s—and the visual culture surrounding them with fan-made punk zines. The goal is to create a collaborative zine.

Students immerse themselves in the world of the band, drawing inspiration from songs such as “Oberkörperfrei” and “Männer.” All materials for the zine are produced using a scanner, with the final design shaped by the chosen resolution, materials, and techniques. The design methods—transparency, layering, and the coexistence of visual calm and chaos—are inspired by the zines currently on display at the Museum für Kunst und Gewerbe Hamburg.