Play the System

Play the System
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is a platform for parametric design in graphic design. It documents the work of students and teachers at the Department of Design at Hamburg University of Applied Sciences (HAW), who are investigating the significance of the system as a conceptual model and design method under the title “Parametric Design in Graphic Design.”

Design is less about intuitive, even ingenious “strokes of genius” and more about a holistic and rule-based (systemic and systematic) process of gaining knowledge and shaping form. It is becoming increasingly important to be able to design dynamic systems that both guide and inspire the design process.

Parametric design refers to this design in and of systems—with rules, their modes of operation, and systematic manipulability. The research project, led by Prof. Heike Grebin, is an integral part of teaching and aims to raise awareness of design as a performative process.

Play the System brings together selected study projects in which the system plays an important role as a design method – whether analog or digital. The works are created in a fruitful symbiosis of theory, design, and technology. Socially relevant issues and positions from philosophy, art, and avant-garde design from around 1900 to the present day are repeatedly discussed.

Play the System is an invitation to become aware of the systemic competence of graphic design and to gain the maturity to use the tools of digital design critically.

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The aim of the two-day workshop was to impart knowledge about how to use typographic content as design material in exhibition spaces.

The workshop was divided into two blocks. In the first part, input on the topic and practical exercises were used to generate graphic material, which was then used in the second part in the KuGu (Kultur und Gut Hamburg) exhibition space.

The workshop resulted in prototypes for a poster, a catalog, and wall texts, which were displayed in their original size in the KuGu exhibition space. These graphic results were to serve as a basis for discussion for the further planning of the final exhibition concept for “[Dis]Play the System.”