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is a platform for parametric design in graphic design. It documents the work of students and teachers at the Department of Design at Hamburg University of Applied Sciences (HAW), who are investigating the significance of the system as a conceptual model and design method under the title “Parametric Design in Graphic Design.”

Design is less about intuitive, even ingenious “strokes of genius” and more about a holistic and rule-based (systemic and systematic) process of gaining knowledge and shaping form. It is becoming increasingly important to be able to design dynamic systems that both guide and inspire the design process.

Parametric design refers to this design in and of systems—with rules, their modes of operation, and systematic manipulability. The research project, led by Prof. Heike Grebin, is an integral part of teaching and aims to raise awareness of design as a performative process.

Play the System brings together selected study projects in which the system plays an important role as a design method – whether analog or digital. The works are created in a fruitful symbiosis of theory, design, and technology. Socially relevant issues and positions from philosophy, art, and avant-garde design from around 1900 to the present day are repeatedly discussed.

Play the System is an invitation to become aware of the systemic competence of graphic design and to gain the maturity to use the tools of digital design critically.

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Play the System / Workshops /

w53 Typography As an Event

We approach our semester topics both conceptually and visually: refining ideas and messages, collecting approaches for design, and experimenting with analog techniques — drawing, cutting, pasting, and discussing. The assignment:

→ Identify and formulate a key idea related to your semester theme and reduce it to a short, precise statement.
→ Bring materials and techniques that can transform typography.
→ Based on the lecture Type as Event, explore what kind of dynamization fits your text (e.g., distortion, projection, displacement, interference).
→ Choose an analog technique to experiment with and let the process surprise and inspire you.
→ Document your typographic experiments in a suitable format — photograph or scan them, arrange them in InDesign, and print your studies.