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is a platform for parametric design in graphic design. It documents the work of students and teachers at the Department of Design at Hamburg University of Applied Sciences (HAW), who are investigating the significance of the system as a conceptual model and design method under the title “Parametric Design in Graphic Design.”

Design is less about intuitive, even ingenious “strokes of genius” and more about a holistic and rule-based (systemic and systematic) process of gaining knowledge and shaping form. It is becoming increasingly important to be able to design dynamic systems that both guide and inspire the design process.

Parametric design refers to this design in and of systems—with rules, their modes of operation, and systematic manipulability. The research project, led by Prof. Heike Grebin, is an integral part of teaching and aims to raise awareness of design as a performative process.

Play the System brings together selected study projects in which the system plays an important role as a design method – whether analog or digital. The works are created in a fruitful symbiosis of theory, design, and technology. Socially relevant issues and positions from philosophy, art, and avant-garde design from around 1900 to the present day are repeatedly discussed.

Play the System is an invitation to become aware of the systemic competence of graphic design and to gain the maturity to use the tools of digital design critically.

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w57 Verbal Intervention

In the Verbal Intervention workshop, we explore the interrelationship between language, humor, and visual design.

We are invited by author and designer Melanie Schwarz to use creative writing as a tool for developing conceptual and satirical poster designs. Through joint exercises in satirical, poetic, and essayistic writing, participants we learn to sharpen visual concepts through pointed phrasing and to translate social issues into concise visual and linguistic forms.

The workshop opens up an interdisciplinary perspective on text for designers by presenting writing not as a mere addition to content, but as an integral part of the design process. Text becomes a form of expression, writing becomes design, humor becomes a form of communication, and graphic design becomes a visual translation of political and social content.

Melanie also present her own work Ridendo formare verum (Shaping truth through laughter). This examines the aesthetic and communicative interaction between satire and graphic design, as well as the role of female perspectives in political imagery. Students gained insight into humorous and satirical aesthetics—from Klaus Staeck's political posters and Barbara Kruger's text-based works to the feminist interventions of the Guerilla Girls and the post-digital forms of Internet Ugly. All of these artists demonstrated how humor, exaggeration, and verbal communication can function as means of political design.