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is a platform for parametric design in graphic design. It documents the work of students and teachers at the Department of Design at Hamburg University of Applied Sciences (HAW), who are investigating the significance of the system as a conceptual model and design method under the title “Parametric Design in Graphic Design.”

Design is less about intuitive, even ingenious “strokes of genius” and more about a holistic and rule-based (systemic and systematic) process of gaining knowledge and shaping form. It is becoming increasingly important to be able to design dynamic systems that both guide and inspire the design process.

Parametric design refers to this design in and of systems—with rules, their modes of operation, and systematic manipulability. The research project, led by Prof. Heike Grebin, is an integral part of teaching and aims to raise awareness of design as a performative process.

Play the System brings together selected study projects in which the system plays an important role as a design method – whether analog or digital. The works are created in a fruitful symbiosis of theory, design, and technology. Socially relevant issues and positions from philosophy, art, and avant-garde design from around 1900 to the present day are repeatedly discussed.

Play the System is an invitation to become aware of the systemic competence of graphic design and to gain the maturity to use the tools of digital design critically.

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Play the System PtS / / Workshops /

w35 Planned Work

Book Search (F)

Date

Oct 31, 2016

Course

Participants

Supervision

Typography as a system that creates systems: Inspired by designer Anthony Froshaug, our fellow students create poetry.


 → Write a poem that does not have to rhyme. Black out the less interesting words in the given text The Paradox of Our Time (Bob Moorehead, 1995).


 → Place the transparent grid on top of the poem, then a sheet of transparent paper over the grid. Color in the grid areas (squares) above the words that remain uncovered.


 → Arrange the green shapes on the enclosed paper grid. Find a nice composition. Scan the sheet.


 → Use the scan as the background layer of an InDesign document, with the poem (or part of it) positioned in your chosen font on the areas defined by the green shapes.


 → Print the poem on the painted-over transparent paper.