By analyzing competitions and exhibitions such as 100 Best Posters, Poster Town Lucerne, and Weltformat, we discover that the most striking posters are those that set type in motion—or create the illusion of movement.
In this session, we take inspiration from analog processes of motion and turn typography itself into an event. We experiment with light, distortion, deformation, and displacement, seeking to understand and visualize the forces that make type move. From these explorations, each student selects one study and translates it into a poster.
In the following lab course, we bring these analog experiments into the digital realm, further developing and animating our typographic studies using HTML and CSS. Selected screenshots are also captured in a second poster. The result is two typographic posters—one “analog” and one “digital.” The 16:9 format is chosen for screen presentation.