The kinetic poster series ‹Who do you think you are› offers possible contra positions towards heteronomy in order to reflect and redefine one’s personal concept of freedom. Everyday life is often marked by heteronomy: Social clichés and stigmata as well as holistic digital networking limit our personal responsibility for independence and self-determination. Thus we put given social structures before ourselves. In order to set new impulses, we have to rediscover the potential of our own freedom.